IL-AG v. Publicis Health

Publicis Health allegedly contributed to the opioid crisis by helping Purdue Pharma and other opioid manufacturers market and sell opioids, according to IL-AG. Publicis acted as Purdue’s agency of record for all its branded opioid drugs, including OxyContin, even developing sales tactics that relied on farming data from recordings of personal health-related in-office conversations between patients and providers, according to IL-AG. The company was also instrumental in Purdue’s decision to market OxyContin to providers on patients’ electronic health records, according to IL-AG.

Summary generated from official Illinois Attorney General press release