NY-AG v. Adventure Resorts of America, LLC

Adventure Resorts of America, LLC, Adirondack Adventure Resorts of Lake George, Inc., and Saratoga Escape Lodges & RV Resort, Inc. allegedly engaged in misleading marketing and sale of campground memberships. The companies allegedly lured consumers to visit the campgrounds for tours during the off-season with misleading direct mailers that promised free giveaways, which the businesses then often failed to provide. According to NY-AG, during lengthy one-on-one sales pitches conducted after the tour, the companies misrepresented the amenities that would be available at the campgrounds, as well as consumers’ ability to reserve campsites at other campgrounds through the reciprocal campground program. The companies then failed to honor membership cancellation requests of consumers who found campground facilities lacking.

Summary generated from official New York Attorney General press release